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Matériel obligatoire et recommandé
Great Clients
Ullman, David
Éditeur : FIGURE 1
ISBN papier: 9781773271118
Parution : 2020
Code produit : 1450462
Catégorisation :
Livres /
Gestion /
Management /
Consultation
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 17,09 $ Prix non-membre : 18,99 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
"It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency - they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After spending many years in the Creative Department at agencies on both coasts, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the '60s and '70s - that's not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It's simple - learn how to be a great client, and you'll get great advertising." "This is the book that tells you how to get more bang for your advertising buck." - Larry Cohen, Managing Partner, Glyphix Advertising, Los Angeles "Great Clients puts the blame for bad advertising squarely where it belongs." - Jim O'Neil, Director, O'Neil & Associates, Hollywood "David hates creative department bullshit and loves clarity. He can spot bad copy, bad layouts, and bad clients in a New York minute." - Carl Conkle, Senior Designer, Conkle Design, Portland