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Matériel obligatoire et recommandé
Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
Kreutzer, Ralf T.
Éditeur : SPRINGER NATURE
ISBN papier: 9783030138226
Parution : 2019
Code produit : 1383096
Catégorisation :
Livres /
Gestion /
Management /
Ouvrages généraux
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 104,98 $ Prix non-membre : 110,50 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.