Éditeur : KOGAN PAGE
ISBN papier: 9780749480608
Parution : 2018
Code produit : 1364963
Catégorisation :
Livres /
Gestion /
Marketing /
Stratégie de marketing
Format | Qté. disp. | Prix* | Commander |
---|---|---|---|
Livre papier | En rupture de stock** |
Prix membre : 52,73 $ Prix non-membre : 55,50 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside and outside the organization as well as the environment. Responsible Business provides a seven step framework that eliminates internal bias and can be used to make decisions that increase profits, benefit staff and protect the environment as a whole. This means that personal values, ethics and morals can be aligned with business goals and overall company strategy. 'Responsible Business' will enable business leaders to answer questions including what values should be attached to financial and non-financial aspects of business decisions? How can these values be translated into concrete manageable actions? And which decisions best suit the strategic goals of the organization?