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Matériel obligatoire et recommandé
The Inversion Factor
Linda Bernardi, Sanjay Sarma
Éditeur : MIT PRESS
ISBN papier: 9780262037273
Parution : 2017
Code produit : 1351816
Catégorisation :
Livres /
Gestion /
Management /
Innovation technologique
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | 1 |
Prix membre : 40,26 $ Prix non-membre : 44,73 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
Description
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.