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Matériel obligatoire et recommandé
Small Data: the Tiny Clues That Uncover Huge Trends
Martin Lindstrom
Éditeur : RAINCOAST BOOKS
ISBN papier: 9781250118011
Parution : 2017
Code produit : 1338641
Catégorisation :
Livres /
Gestion /
Marketing /
Vente
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 21,84 $ Prix non-membre : 22,99 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores for one of Europe's largest fashion retailers. In Dubai, a pearl bracelet helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers but anyone interested in the infinite variations of human behavior. Small Datacombines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans. - A New York Times Bestseller - Named one of the most important books of 2016 by Inc.; a book retailers should read in 2016 by Shelf Awareness, and a must-read business book by Forbes