Éditeur : ROUTLEDGE
ISBN papier: 9780765647603
Parution : 2015
Code produit : 1309399
Catégorisation :
Livres /
Gestion /
Marketing /
Comportement du consommateur
Format | Qté. disp. | Prix* | Commander |
---|---|---|---|
Livre papier | En rupture de stock** |
Prix membre : 64,13 $ Prix non-membre : 67,50 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Covering areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics and other research streams related to the impact of design on consumers, the primary focus of this title is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic and sensory appeal that results in attracting consumers. Each chapter also examines the implications for a theory of design as well as for designers.