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Matériel obligatoire et recommandé
Industrial Organization: Markets and Strategies, 2nd edition
Paul Belleflamme
Éditeur : CAMBRIDGE UNIVERSITY PRESS
ISBN papier: 9781107687899
Parution : 2015
Code produit : 1309398
Catégorisation :
Livres /
Gestion /
Marketing /
Stratégie de marketing
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 90,53 $ Prix non-membre : 95,29 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides. • Numerous real-world cases - drawn largely from industries that students consider most important (such as consumer goods and the digital economy) - are integrated into the main text and demonstrate how theories relate to real situations • Formal models are carefully developed and presented in detail, and assume no background knowledge • Within-chapter 'lessons' summarize and highlight the main insights of analyses for students • Familiarizes students with the most important models for understanding the strategies chosen by firms with market power