Éditeur : CAMBRIDGE UNIVERSITY PRESS
ISBN papier: 9781107459175
Parution : 2015
Code produit : 1307751
Catégorisation :
Livres /
Gestion /
Management /
Créativité en affaires
Format | Qté. disp. | Prix* | Commander |
---|---|---|---|
Livre papier | En rupture de stock** |
Prix membre : 45,47 $ Prix non-membre : 47,86 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
In today's highly competitive market, organizations increasingly need to innovate in order to survive. Drawing on a wealth of psychological research in the field of creativity, David H. Cropley and Arthur J. Cropley illustrate practical methods for conceptualizing and managing organizational innovation. They present a dynamic model of the interactions between four key components of creativity - product, person, process, and press - which function as building blocks of innovation. This volume sheds new light on the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation. It also fills a significant gap in the current literature by addressing the paradoxical quality of organizational innovation, which may be both helped and hindered by the same factors. The authors demonstrate that with proper measurement and management, organizations can effectively encourage individuals to produce and take advantage of novel ideas. • Provides an extensive review of validated instruments for measuring aspects of the building blocks of innovation • Presents a phase model of innovation that resolves its paradoxical nature • Written by top experts in the field who have published extensively on creativity from a psychological perspective