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Retail Management : 2nd CAN edition
Levy, Michael / Weitz, Barton
Éditeur : MCGRAW-HILL
ISBN papier: 9780070974241
Parution : 2008
Code produit : 1036810
Catégorisation :
Livres /
Gestion /
Marketing /
Commerce de détail
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 118,70 $ Prix non-membre : 124,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
In the Second Canadian Edition of Retailing Management, currency and Canadian content have been the key focus, while maintaining the structure around the three important developments in retailing - the increasing sophistication of retail operations and decision making tools for supply chain, buying merchandise, and managing store operations; the growth of retailing into international markets; and, continuing investment in the Internet channel to communicate with and sell merchandise and services to customers. In addition, a number of changes have been made to reflect the evolving nature of retailing, including up to date data and statistics, current and Canadian examples, and cutting edge information on new technology and trends in retailing. The Levy text stimulates student interest in retailing courses and careers by capturing the exciting and challenging opportunities facing the retailing industry, an industry that plays a vital economic role in society.