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Matériel obligatoire et recommandé
Brand the Change. The Branding Guide for social entrepreneurs, disruptors, not for-profits and corporate troublemakers
Miltenburg, Anne
Éditeur : BIS Publishers
ISBN papier: 9789063694784
Parution : 2018
Code produit : 1450518
Catégorisation :
Livres /
Gestion /
Marketing /
Marque
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 58,50 $ Prix non-membre : 65,00 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. This toolkit opens up the methods of Anne Miltenburg for everyone looking to build or strengthen their brand for change:social entrepreneurs, activists, NGOs, creatives and disruptive businesses. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply. One hour with Anne on branding was more insightful and productive than one semester of branding classes during my MBA (albeit my MBA course was excellent). The tools are great for structuring business concepts and setting brand strategies." - Bermet Zozulinskaya, social entrepreneur and Hult Prize finalist