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Summary of Patrick Hanlon's Primalbranding
Éditeur : Everest Media LLC
ISBN numérique ePub: 9798822501805
Parution : 2022
Catégorisation :
Livres numériques /
Autre /
Autre /
Autre.
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Numérique ePub Protection filigrane*** |
Illimité | Prix : 3,99 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
***Ce produit est protégé en vertu des droits d'auteurs.
Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow?s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.
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