Coop UQAM | Coopsco

Créer mon profil | Mot de passe oublié?

Magasiner par secteur

Matériel obligatoire et recommandé

Voir les groupes
Devenir membre

Nos partenaires

UQAM
ESG UQAM
Réseau ESG UQAM
Bureau des diplômés
Centre sportif
Citadins
Service de la formation universitaire en région
Université à distance
Société de développement des entreprises culturelles - SODEC
L'institut du tourisme et de l'hotellerie - ITHQ
Pour le rayonnement du livre canadien
Presses de l'Université du Québec
Auteurs UQAM : Campagne permanente de promotion des auteures et auteurs UQAM
Fondation de l'UQAM
Écoles d'été en langues de l'UQAM
Canal savoir
L'économie sociale, j'achète
Millénium Micro



Recherche avancée...

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Berkhout, Constant


Éditeur : Palgrave Macmillan
ISBN papier: 9783030111625
Parution : 2019
Code produit : 1384496
Catégorisation : Livres / Gestion / Marketing / Comportement du consommateur

Formats disponibles

Format Qté. disp. Prix* Commander
Livre papier En rupture de stock** Prix membre : 57,56 $
Prix non-membre : 63,95 $
x

*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.




Description

Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.