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Matériel obligatoire et recommandé
Marketing for Tourism and Hospitality : A Canadian Perspective :
Hudson, Simon
Éditeur : NELSON THOMPSON LEARNING
ISBN papier: 017644047X
Parution : 2008
Code produit : 1037116
Catégorisation :
Livres /
Gestion /
Tourisme /
Marketing touristique
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 159,55 $ Prix non-membre : 167,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Tourism is a powerful economic force providing employment, foreignexchange, income, and tax revenue for countries all over the world.
Tourism is also an increasingly important sector of the Canadian economy.
In 2006, Canada attracted over 18 million international overnight visitors whospent nearly $13 billion, making tourism one of Canada's top foreign-exchangeearners. Over 10 percent of Canada's labour force works in tourism, accountingfor approximately 1.7 million jobs!
Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourismand hospitality in Canada. This unique focus makes this very readable text suitablefor both academics and marketing practitioners from all sectors of the tourismindustry: ranging from travel and destination organizations, to transportationand various other product suppliers.